Hello,I'm
Rajib Shankhari (Raj Rajib)
I’m a Web Analytics and Conversion Tracking specialist with over 4 years of experience helping businesses make smarter, data-driven decisions.
I work with tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and platforms like Google Ads, Facebook (CAPI), TikTok, Bing, and more—making sure that every important user interaction on your website is being tracked accurately.
Whether it’s browser-side or server-side tracking, I focus on giving you clean, reliable data so you can understand your audience better and grow with confidence.
What I Can Help You With
Setting Up & Fixing GA4 + GTM
From basic setups to advanced events (like form submissions, purchases, scrolls, or video plays), I make sure your data layer is clean and your tags fire perfectly.
Google Ads Conversion Tracking
I’ll help you track real results from your ad spend—leads, sales, values, remarketing, all set up the right way.
Facebook Pixel + Conversion API (CAPI)
Need to switch to server-side tracking? I’ve got you. I can implement Facebook CAPI using tools like Stape or Google Cloud and make sure everything’s deduplicated and optimized.
Other Pixels & Platforms
TikTok, Bing, Pinterest, LinkedIn, Twitter, Snap, Taboola, Outbrain—if it has a pixel, I can track it.
A Little About Me
I got my Diploma in Computer Science & Engineering from Lincoln University & College, Malaysia. Over the years, I’ve had the chance to work with amazing clients from all over the world—mostly through Fiverr and Upwork.
What drives me is helping businesses actually understand what’s happening on their site—what’s working, what’s not, and what to do next. I’m all about clean setups, accurate tracking, and helping you grow with confidence.
Let’s Work Together
If you’re looking for someone who genuinely cares about your data and your business, let’s chat. I’d love to help you get tracking that’s not just working—but working smart.
🙌 Why Work With Me?
Because you deserve clarity, confidence, and real results — not confusing dashboards and missing data.
Here’s what sets me apart:
✅ 1. I Make Tracking Simple
You don’t need to know how pixels, tags, or data layers work — that’s my job.
I’ll explain things in plain English, handle all the technical stuff, and make sure you understand what’s being tracked (and why).
✅ 2. Custom Setup for Your Business
No copy-paste setups. I take time to understand your business goals — whether it’s sales, leads, app installs, or something else — and build a tracking system that fits you perfectly.
✅ 3. Experience Across All Major Platforms
Google, Facebook, TikTok, LinkedIn, Pinterest, Microsoft Ads — I’ve worked with them all.
I know how each platform’s tracking works, how they connect, and how to make sure your data is accurate and consistent.
✅ 4. I Focus on Real-World Results
It’s not just about setting up GA4 or Facebook CAPI. It’s about getting the insights you need to make better marketing decisions. I help you turn data into action — and action into results.
✅ 5. Privacy-Friendly, Future-Proof Tracking
The online world is changing fast. With cookies going away and privacy laws tightening, I help set you up with GDPR-compliant, server-side, and reliable tracking solutions that keep working long-term.
✅ 6. You Get Support That Actually Cares
I don’t just set it and forget it. I’m here to answer questions, troubleshoot issues, and make sure your tracking keeps working as your business evolves.
Thanks for stopping by!
Rajib Shankhari (Raj Rajib)
🌍 Serving Clients Worldwide
Whether you’re in the US, UK, Australia, or anywhere in between — I work with businesses across the globe.
🔐 Your Data Stays Private
Everything you share is 100% confidential. No spam, no sharing — just real help when you need it.

Google Tag Manager
Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or app without modifying the code directly. It helps streamline tag implementation and reduces reliance on developers.

Google Analytics 4
Google Analytics 4 (GA4) is Google’s latest version of Analytics that helps you understand how people use your website or app. It gives you deeper insights into user behavior across devices, tracks the full customer journey, and uses machine learning to highlight trends and predict future actions. It’s more flexible and privacy-focused than the old version (Universal Analytics), making it a better fit for today’s digital world.

Google Ads Conversion Tracking
Google Ads Conversion Tracking is a tool that shows you what happens after someone interacts with your ad — like making a purchase, signing up, or filling out a form. It helps you see which ads are actually driving results, so you can make smarter decisions and get the most out of your budget.

Facebook Conversion API
Facebook Conversion API helps you track what happens after people interact with your Facebook or Instagram ads — like purchases, sign-ups, or form submissions. It sends this data directly from your server to Facebook, giving you more accurate tracking, better ad performance, and full control over your customer data.

Server Side Tracking
Server Side Tracking collects user data directly from your server instead of the browser. It helps you track key actions like purchases, sign-ups, or page views more reliably — even when ad blockers or privacy tools are in use. The result? Cleaner data, stronger performance insights, and better targeting across your marketing channels.

Microsoft Ads Conversion Tracking
Microsoft Ads Conversion Tracking shows you what customers do after clicking on your ads — like making a purchase, signing up, or completing a form. It helps you measure real results, optimize your campaigns, and make data-driven decisions to get more value from your ad spend.

TikTok Ads Conversion Tracking
TikTok Ad Conversion Tracking helps you see what actions people take after clicking or viewing your ad — like purchases, app installs, or sign-ups. It gives you the insights you need to understand performance, optimize campaigns, and turn views into real results.

Pinterest Ads Conversion Tracking
Pinterest Ad Conversion Tracking shows you what people do after engaging with your ad — like making a purchase, signing up, or adding to cart. It helps you measure the impact of your campaigns, optimize for better results, and grow your business with data that actually matters.

LinkedIn Ads Conversion Tracking
LinkedIn Ad Conversion Tracking lets you see what actions professionals take after clicking your ad — like filling out a lead form, signing up for a webinar, or making a purchase. It helps you measure ROI, optimize your B2B campaigns, and turn insights into impact.